Kailasam Yoga is a beautiful yoga and ayurveda centre in Kerala, South India. It is run by the inspirational Diana Shipp, who ten years ago threw in her job as a conservation manager in North Norfolk to take over the business. How impressive is that!
Diana approached Ideology because she wanted to expand her business and felt that the existing identity and website needed a facelift.
The starting point for all of this - the new logo, website and marketing materials - was a well thought through identity. This is always the key part of any re-branding exercise and once you get it right, everything else falls into place.
So we spent time researching and thinking about how to communicate the key values of the business to Kailasam's audiences, new and old. We saw that a lot of other competitor brands focused purely on yoga - often in formulaic ways. We wanted the Kailasam Yoga identity to do much, much more; to encapsulate the excitement and exotic culture of India, the calm balance of yoga and ayurveda as well as the feel good factor of a beach holiday in the sun.
The starting point was a colour palette that juxtaposed hot spicy colours with cool calming ones. To this we added classic typography and visual imagery suggestive of both India and beach holidays. Finally we helped Diana create an aspirational strapline for the business.
These ideas were then carried though in a series of "pick up and keep" postcards to market the business. Finally, a colourful responsive Wordpress website - evocative of a yoga holiday in tropical India as well as providing an easy user interface for potential customers.
The leaflets and post cards have just arrived and they look FANTASTIC!... thanks again for being such a crucial part of the new and improved Kailasam Yoga!
Diana Shipp, director, Kailasam Yoga
Website is MAGNIFICENT!!!!!!!!! Beautiful images, easy to use, clear and concise information - perfect. Congratulations.
Unsolicited email from user, following launch of site.