The Children's Society works in partnership with the church to improve welfare and justice for underprivileged children.
As part of its urban youth programme it had come up with a strategic plan to help and inspire youth leaders.
The strategy was very detailed and written in rather dry language. Within this, the spirit of the campaign had got rather lost.
Using colour, graphics and an engaging paper cut style, Ideology produced a vibrant and accessible booklet to communicate the key message of the campaign.