Vital Info campaign

CAMPAIGN IDENTITY | WEBSITE | PRINT AND PRODUCTION

When the Corporation of London decided to update its drug awareness campaign aimed at young clubbers, it was the perfect opportunity to give the whole campaign a facelift and introduce some digital media.

Using visual imagery from the drugs sub-culture and an intense colour palette, Ideology came up with a striking new campaign identity and mobile optimised website. Together with a novel typeface based on the colour blind test these eyecatching visuals were then used to update the publications' style.

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It looks spectacular...you’ve done a splendid job and I’m really pleased with it.... Well done!

Jane Anson,
London Drugs and Alcohol Policy Forum, CoL