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Yoga for all wanted a logo and website to communicate its message about a range of yoga classes that were all inclusive, community orientated and non- competitive.
As a starting point, we came up with a translucent colour palette that was both pure and aspirational. Then combined this with typography that subtly echoed the curves of the human body and expressed the interactive nature of yoga practice.
These themes were carried forward in the website with the addition of images and voices from the students themselves.
Just looked at your website - it's fantastic!
Unsolicited email from a yoga business professional
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Ideology. The science of ideas made visible
