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What we do

Effective design starts with good strategy and planning.

But most important it involves listening. A lot.

Listening to our clients and working collaboratively is what makes the design process fun and rewarding. Not just for us but for our clients too.

By listening and working together we help our clients clarify their goals, understand their audience and competitors and create a compelling brand message.

With this in place we move on to create elegant, engaging and distinctive brand identities, campaigns, websites and marketing materials.

What our clients say we do

I thoroughly enjoyed working with Tony and Susan at Ideology and I am really happy with the end result.  Tony is an excellent designer who took time to talk to me about my business and how I work and was able to translate my ideas into a logo which I feel truly represents my organisation.  I would highly recommend Ideology and will definitely return to them for any future design needs.

Debra Young, Owner, Purple Light Consulting

Ideology created for us a fabulous new brand and website with online shop. Susan & Tony understood in depth and expertly crafted what was required to bring our business identity up to date and to communicate to our customers the nature of what we do. The striking contemporary logo and brand colours reflecting the curated collection of products and services at WG&F suit the business perfectly and the website gives us the professional online presence that we were lacking. It was a fascinating process to be part of and we couldn’t be happier with the end results. Thanks so much Susan & Tony!’

Heather Green
Owner, Walsingham Gallery & Framing

Tony , Ideology. Your designs always has this extra flair, elegance and universal appeal. I love your designs they are timeless. Thank you very much for all you did for us through the years.

Eduardo Niebla, Musician

We have worked with Ideology for over 15 years on a variety of projects aimed at very different audiences. From the start of the creative process through to design and print, and not forgetting delivery, their commitment to quality is evident.  Their materials have a stand out "wow" factor which has helped our work effectively reach groups as diverse as students, police officers, licensing teams and doorstaff.

David MacKintosh
Policy Adviser London Drug and Alcohol Policy Forum, City of London Corporation

Ideology's design outputs were instrumental in defining the profile of World AIDS Day in the UK. Taking it from grass roots to national prominence.

Through a series of award winning campaigns the National AIDS Trust received international recognition of its work from the United Nations. Nothing like this had been seen before in the battle to raise awareness of HIV and AIDS.

As a client, working closely with Tony Green enabled me to personally benefit from his detailed knowledge of the design and print process.  It was like having my own personal mentor or guru guiding me through the creative process. This resulted in a productive interactive relationship, which Ideology excels at. I strongly recommend Tony and Ideology for all your design needs and look forward to working with him again on my future projects and campaigns.

Keith Winestein, World AIDS Day and Campaigns Manager
National AIDS Trust

I contacted Ideology within weeks of joining The Katie Piper Foundation and it’s great to now be working with them on the charity’s Annual Review.

After working with Ideology for 7 years during my time at Spinal Research, it was inevitable that we would work together again!

Their quality is in the thinking and understanding of the charity vision, ethos and work undertaken, and not just their design skills; time is always taken to understand the brief, and sometimes challenge it!

I look forward to ‘Annual Review time’ each year with a sense of anticipation and expectation - for innovation, creativity and highly professional standards in all that is undertaken. I thoroughly enjoy the whole process!

Carol Borwick,
Director of Fundraising & Operations, KPF

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