Having worked with Ideology on a brand refresh & new publication style, Transform wanted a bright new look for its most important publication and marketing tool, the Annual Review
The existing style for this was upbeat and friendly but overfussy and cramped. A myriad of different colours and styles competing for space with the all important content. As a result the key messages were getting lost
To solve this Ideology came up with a larger square format combined with the new simplified colour palette and tailor made graphic devices.
The overall effect is a strong, distinctive visual landscape against which the key business messages stand out.