Artist, Sarah Caswell creates exuberant, floral paintings and a range of high quality tableware
We started by helping Sarah to analyse and define her brand - a distinctive combination of contemporary baroque and developed ways of expressing this visually; using typography, reflective of organic plant forms and a supporting colour palette to show her work to best effect.
With this toolkit we designed a range of marketing materials including a calendar, a postcard series, product packaging and a new ecommerce website.
Like a lot of small businesses owners, Sarah wanted to be able to create as much of the website imagery herself as possible.
So we developed some image concepts and presented Sarah with visual examples for her to use as a guide: Contextual banner images to be used sitewide to subtly communicate her brand values; contemporary room sets as a backdrop to each of her paintings so that potential buyers could visualise what her artwork would look like in their homes.